Conversion Closing

As a Project Coordinator/Marketing Specialist at Pop Labs, I meet lots of business owners who sign up for our service mainly because they are seeking results. They’ve either tried SEO/SEM and didn’t do it correctly, don’t have time or simply don’t know how to do it. Majority of them tried and failed at it which resulted in loss revenues and time loss. I also realized that even though they are business owners, they don’t understand the sales process and how to “close deals” of potential new clients. I was probing for ideas for a new SEO rap, and I thought, why not do one on how to get conversions and how to close the deal. So…with that, the latest installment of my SEO raps is…”Conversion Closing”
Lyrics:
You launch a campaign but thats not all you need
your campaign not working if its not generating leads
no emails, no phone calls
no new sales, man you destined to fall
spent your money on words that was way to vague
then optimized your site for the wrong keyphrase
look, it’s not easy but it can be fixed
if you do it by the book with no gimmicks and tricks
Google rules are strict, its a must you abide
do it right and get rewarded, that’s how we survive
first pause your ad’s, no more hits on your card
money don’t grow on trees at least not in my yard
did you set up analytics, please tell me you did
gotta figure out whats generating them clicks
take the time to go and search with the words you chose
do any of your competitors show with any of those
then what you do next
check your ad text
spice it up a little, add some adjectives
check your link display
and check your CTA
and check your site design it might be chasing them away
and is your site complete, is your deal sweet
competitive industry, can you compete
you might be obsolete probably best to retreat
before your finances deplete and then you face defeat
but if you are elite,
then stay in your seat
you client base cold I can show you to the heat
lets start with your meat
talking about your content
it drives the search engine anything else is nonsense
make it keyword dense, that’s just common sense
but don’t write for the search write for your audience
after all, they the ones grab the phone and call
the search engine won’t do anything but crawl
now don’t drop the ball, identify your goal
set conversion tracking, remain in control
like a cop on patrol, evaluating traffic
respond to your clients, reduce all the static
when you get a lead, you should be ecstatic
contact em immediately, that’s just automatic
ask em where they from and add it to your demographic
ask em what they search but be charismatic
then close the deal if you have sales skills
they already qualified, just show em the appeal
I’d rather get 100 clicks and close 35
than get a 1000 clicks and I only close 9
listen to my design, don’t get caught up in the rhyme
you don’t have to be number 1, strive for top 5
we can talk about positioning another time
if you follow the guidelines you’ll be just fine