Paid Search 101 rap

Posted: December 7, 2007 in Technology

Ladies & Gents, I’ve did it again. We’ve just recorded Paid Search 101 which is a rap similar to Link Building 101 except it is focused on..well..paid search and the basics of setting up a PPC campaign. I was going to stop after Link Building 101 which was the first one but I had to do one about Social Media and then I received a request to do one on Paid Search.
Here are the lyrics:

you want to start SEM well heres what to do
focus on a product and find a niche too
you want to get the listing
I’ll give you some assisting
SEo & SEM, they are coexisting
to cover all the bases
you must have patience
research all your keywords and your phrases
they all sound good but they may not be a factor
several ways to check and I prefer word tracker
very vague phrases should get denied
longtail keyphrases are more qualified
check the cpc, that’s the cost per click
make a judgement call, is is worth that hit
if it is then keep it
if its not then delete it
stay within your budget, that’s not a big secret
track your results, reporting is critical
and set your goals right be Google analytical
Google Adwords and Yahoo Search Marketing
if your business local make sure you geo targeting
the user only clicks on what sounds best
make sure you use very descriptive ad text
its a must that you use correct landing pages
if they see what they want, they easily persuaded
when they convert that’s a win win
when your site is bookmarked they’ll come back again
cpc will go, ctr will skyrocket
roi will get better, that’s more money in your pocket
and if you smart, you’ll invest in more phrases
but that’s up to you, I’m just giving you the basics
you got it then fine, if you don’t hit rewind
listen closely and play it back 1 more time
that’s just the start anymore might cost
I have to deal with my boss
if I tell you the secret sauce
like using paid search to enhance seo
and revolving ad text is the way to
uh oh, I gotta go, that’s too much for you to know
but if you want more, wait for the next video

  1. silvanov says:

    I just found this video featured on shoemoney,
    so looks like your getting a lot of attention, I’m anxiously awaiting some new videos, hopefully some aimed at newer webmasters such as myself.

  2. Paul Wright says:

    Awesome job,

    Would love to see one on affiliate marketing or CPA deals, commissions etc. Sure lot’s of industry blogs and site would pick it up and spread the word.

    Keep up the good work


  3. Andrei Buiu says:

    I loved your video. I’ve seen it on Shoemoney’s site. That’s a very cool rap. Keep up the good work.

  4. I love it. Smoother than the SEO one. Thanks for the great vid!

  5. Alex Shalman says:

    This is great, I love it!

  6. Brett Tabke says:

    Hey awesome vid! Thanks for the shout out! I’ve watched it like 10 times!

  7. Starmaster says:

    Brilliant. Insanely good. I hope you do more. I wish I worked with you…

  8. Amy says:

    This is circulating our SEO office and it’s great! Good work!!!

  9. Music to my ears! You’re my hero.

    Fact: The message gets through with the right medium.

    I’m starting to record screencast tutorials and I’m working to get a few 12 minute loops setup of my favorite instrumentals using Goldwave.

    I knew there were Brown folks out there like myself with a deep essential understanding of technology!

    God Bless and good luck with your new release.

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